Big News for Marketplace Sellers: Google Ads Gets Easier with Performance Max

Sell More, Manage Less: Through Google Ads you can target on marketplaces. Sell it Directly to the consumer.

Now, under PDP-led shopping campaigns, you don't need to have a website anymore or enrollment in Merchant Center anymore to be able to place Google Ads for the marketplace products you own. The introduction of Google’s Performance Max is a game changer now for the retailers who sell online.

New customers come with minimum effort when you choose the right platforms:

Performance Max for Marketplaces, enables you to run ads on Google properties which include Search, YouTube, Gmail and the Display Network by creating automated ad campaigns which promote your current listings on your marketplace. This equates to the fact that it very much becomes easy for you as a brand to leverage on Google's vast audience without the burden of developing a standalone website.

​Ideal for micro-businesses and individuals always in a hurry:

This is a great news for small businesses and sellers whose delivery costs have always been an obstacle in the past. It reduces the jump-points as your business doesn't need an inventory website like you usually have for those of you who market on Google Merchant Centre. On top of that, Performance Max campaign utilizes Google's AI technology to filter your advertisements for improved visibility and conversion rate thus liberating you from doing the optimizing yourself.

Key Benefits:

• Leverage Existing Data: Instead of having the entire product details, images and pricing information on your marketplace listings, mirror-them in the Ads. No need to enter data twice; that is redundant!

• Track Your Success: See how your campaign keeps your rope tight for precise tracking and real time monitoring of clicks, impression, and revenue within Google Ads.

• Smart Optimization: Google's machine learning identifying the most suitable audience in all your channels and then showing them the right advertisement at the specific time.

• Conversion Tracking Made Simple: Make sure every single sale is tracked by the marketplace to remove spam and scam and improve the quality of traffic. This allows not going through such a tedious conversion tracking setup.

This is in line with the Performance Max for Marketplaces feature which now offers an easier way of selling on the online marketplaces. Begin to get new clients here and carve out a section for you in this market right now!